Purpose => Alignment
And by purpose I don’t mean make a lot of money. A well defined purpose
- guides you when prioritizing business values
- can be traced from the organizational down to the individual level
Alignment => Autonomy
Only by using a clear and common purpose as a unifier can an organization achieve business alignment. Alignment lets your organzation
- subdivide without major risk of counter productivity
- focus energy on the business
Autonomy => Innovation
Having achieved autonomy and purpose, individual units of a larger organization are free to focus on mastering their field, which coincides well with theories about productivity by Daniel Pink and will ultimately result in increased creativity and innovation from within.